Digital Marketing Strategy

Digital marketing planning is a terms used in marketing management .It describes the first satge of forming a digital marketing strategy for the wider digital marketing system.The difference between digital and traditional marketing planning is that it uses digital  based communication tools and technology such as social web.Mobiles scannable surface nevertheless.Both are aligned with the vision,the mission of the company and the overarching business strategy.

Define your goals:

In marketing of anything cannot be done unless you are cannot be done unless you are certain of what your purpose in marketing is.So first decide why you want to do marketing & what  is your goals in DIGITAL MARKETING...

suppose thst if you are marketing your website then you may want to increase traffic to your website. May be you want to sell something on your website.Might be you just want to tell people about your webpage ur brands etc.. are increase your emails list,the purpose of your marketing.

before clear what is ur goals about it then go head on that..

Choose your right audience:

Once you set your market goals then it is the turn to determine your target right audience. For example if you have a Dressing business then your target audience might be something should be like this ;

• MALE & FEMALE 
• AGE & SIZES
• DIFFERENT MODELS  

In this particular terms you have to set some targets for audience choose that is best for you.

Select the right platform:

Different types of people move on different platforms. For example most public associated with fashion acting and modeling use instagram.People associated  with politics use twitter more. At the same time business people use linkedin and pinterst also more

This way you have to see which platform your target audience uses the most.For 

if you want to market your cosmetics business then instagram can be a good platform for you.

create your website & profile perfect:

If you want to spend people to your social pages through marketing then setup your social accounts properly before placing adds.Put the right credentials and links in them so that people dont have any issues.

Apart from that ,if you want to send people to your website then set your landing pages the page of the website that people will see first after clicking correctly make it attractive and easy for audience to more time in ur website as well.

Do perfect keyword research:

In google estimates that over 20% of its searches are barnd new meaning no one has ever searched for that phrase before.This leads us into whats called the long tail of keywords and its a graph that  looks like this way

On the high end are very competitive keywords like ;coffee, jewelry ,..these keyword are going to be ranked by very large companies and websites.The words receive billions of searches every month .As phrases become more pointed the competition on average decreases as does the amount of search traffic so it becomes easier for smaller websites to begin to show up in google results for either search results.

Therefore overtime if you have lots of web pages with unique and highly targeted keywords,that will end up being worth more in traffic than ranking for just one highly competitive keyword.

Once people understand what a keywords is natural to want to start to use that knowledge across your website properties..This is commonly referred to as keyword strategy.The first step in figuring out a keyword strategy to list your  services , industry & products.You can do this on a piece of paper of word doc lets take an example of a coffee roaster in princeton

What do you sell:

Coffee ,coffee drinks & coffe beans.

where do you sell :

My stores are in princeton but i ship coffee beans anywhere in india / US

How do you sell :

People can buy in stores or i can ship it to them .We accept cash ,checks and credit cards. people can buy in bulk every month or one at a time.

Why is your product better:

We ahnd roast all of our coffee beans in small batches.Once you start getting those questions answers you will start to see some patterns emerge .In this example the word coffee and coffee beans appears often along.A KEYWORDS phrase that would work in this example methods..

If you want to advertise in google then do keyword research.Find out what and how people find things related to the topic of your business.

Set your budget:

Determine exactly how much money you want to spend to market your  business digitally .Also be certain about how long you want to run your marketing campaign

If you are doing digital marketing for the first time do not spend a lot of money in it . it is better to divide your budget into pieces .

Apply ads in website:

The seventh and most important step is to place ads.Customize your ads well keep them attractive pay special attention to copywriting

DIGITAL MARKETING STRATEGY TECHNIQUES:

These are some digital marketing techniques that you can  use to make your digital marketing campaign a successful

LOCAL SEO: 

If  you  have an offline business and you want to reach it to the people of your area city,then local seo can help you in this work.

LOCAL SEO is helps to show our business or website in google in a paricular city or a particular area due to which many people are able to access oue business with the help of internet and thus our business start to grow. 

Social media marketing: 

The social media marketing techniques of digital marketing you can use social web and take people like your product & services.

Content marketing:

Through content marketing we can bring a lot of people to our  site for free and at the same time increase our brand awareness.

I hope you guys  you all understand  what is "DIGITAL MARKETING STRATEGY"

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