What is SEO in 2020?

WHAT IS SEO in 2020?

Search Engine Optimization or SEO is a simple process of optimizing website and its content pages to bring organic traffic to website without any paid campaign. SEO optimization plays a important role in taking you website to higher SERP's.

TYPES OF SEO

There are 3 types of SEO-

• On-Page SEO
• Off-Page SEO
• Technical SEO

On Page SEO

                        

On-page SEO is optimization of every single page of a website which includes images, meta title, meta description, heading tags. In year 2020 On-Page SEO depends on various factors. Below are some listed factors which will help you optimize your website:

TYPES OF SEO

1. Revamp content as per Searcher's Intent

Make clarity in content, write what your page is about and make it more problem solving rather than confusion for user. Perform a good keyword and content research for ranking content pages.

2. Sensibly placing Keywords in Meta tags, Heading Tags & Anchor Tags

Putting your keyword in meta title, description and H1 tags will increase the chances of getting higher CTR on your pages. But this doesn't meant you will stuff keywords everywhere. Sensibly use keywords as per user intent.

3. Make you Web page load fast in both Mobile & Desktop

As you know first impression is the last impression. If your website is about service or selling something and it takes times to load then it makes negative impression to your valuable user. You can optimize this by using free CDN service like Cloudfare and making your web page optimized for fast loading on mobile and desktop.

4. Make you web page URL short and Human readable

Use short & human readable web page URL as per the content and in contrast to user's intent.

5. Optimize Images with alt tags and meta tags

Make your website images optimized with relevant alt text, meta description & title. Also use correct size and compressed image for faster loading and improving your page load time.

If you have done above optimization for On-Page SEO then you are good to go for ranking on google. You are still left with 2 other important SEO Optimization.

Off Page SEO

Off-page SEO is the process of making a website more authoritative and valuable by generating backlinks from ranking website which have high domain authority and good organic traffic. This process makes your website valuable to google bot as it has backlinks from high DA websites, which makes it verified for its rich content. In year 2020 Off-Page SEO depends on various factors. It can be divided in 2 different types of Off-Page Optimization:

A) Link Based B) Non Link Based

A) Link Based

1. No of referring Domains

The no of quality inbound links/backlinks with Do-follow tag determines your success with ranking with high organic traffic. Make good backlinks with higher page rank.

2. Link Authority Quality

Not every link is good for backlinks. Spam or low DA website will not help you getting higher on SERP's. URL's with high link authority will bring quality organic search traffic to your website.

3. Do-follow & No-Follow Tags

Google doesn't transfer Page rank or anchor text for no follow links. For Do-Follow link Google will transfer page rank.

4. Anchor Text with Keyword

Linking your keyword with relevant link on external and internal webpages.

5. Traffic

It plays crucial role in increasing page URL rating as pages with high organic traffic have high URL rating. And google gives relevance to pages with high URL rating.

B) Non-Link Based

1. Name, Address & Phone Citation on various local domains

2. Brand Name Mentions

3. Google Map Business profile

4. Reviews

5. Social Media Sharing

Technical SEO

Technical SEO means optimizing your webpage for search engine crawls and indexing. With Technical SEO you can help search engines access, crawl and index your site. You can also tell serch engines which page to be index and ones which need not to be index on search engine. You can do following for optimizing you website's Technical SEO:

1. Specify your Domain

This defines which version of your site you wish your user will see or redirected to. Either https://www.example.in or https://example.com. This setting can be changes in GSC or any of your preferred search engine.

2. Optimize Robot.txt

This is a simple file which allows and blocks search engine bots to access website pages and sitemap.

3. Breadcrumbs Implementation

4. Canonical URL's

It can be used for duplicate pages. You can redirect to a master copy of page with rel=canonical tag

5. Optimize 404 Page

6. XML Sitemap

Creation of XML sitemap for images and pages of website. 

7. SSL Certifiacte & HTTPS

8. Mobile Friendly Webpages

9. AMP Pages

10. Pagination and Multilingual Websites

11. Register website to GSC (Google Search Console) & Bing Webmaster.

Register website GSC (Google Search Console) and Bing Webmaster. Submit you sitemap and check for success of sitemap submission.

12. Broken Links Optimization

13. Structured Data